Using video reaches a greater audience

Published September 22, 2014 at 9:25 am

The marketing world often emphasizes the power of social media to spread the word about a product or service. However, sometimes going beyond the written can have a powerful effect on your marketing efforts. By incorporating visuals into your campaigns, you can create content that is more likely to spread virally.

One of the most important parts of marketing is finding compelling ways of telling your brand’s story. Video is an effective way to do this, and as Tessa Wegert points out in an article for Clickz.com, when you combine social media and video, you have the potential to achieve great results.

Wegert points to some compelling data surrounding the effectiveness of video and social media to explain why companies like Google want users to link their social Google Plus profile with their YouTube channel.

Animoto, a mobile video company, conducted a survey, which found consumers had a 73 percent greater likelihood of purchasing a product that they had watched a video about. Other influencing factors cited included respondents believing companies that created video content were more trustworthy. The Pew Research Internet Project also conducted a survey that found 56 percent of Internet users use mobile apps and social networks to view videos.

According to Billion Dollar Graphics, the human brain processes visual material 60,000 times faster than text. With this being said, it’s not hard to see why videos and other visual marketing collateral is often shared and spreads rapidly across the Internet.

The more eyes you can get your visual marketing materials in front of, the greater the chances that viewers will spread the message. With automated marketing software, marketing teams can create comprehensive campaigns that can easily be distributed to a wide range of audiences.