Timing is everything [VIDEO]

Published September 24, 2014 at 8:42 am

Transcript

If your marketing team has just worked up a great offer, chances are you’re excited to put it out there and see the responses flow in.

But before you do, it’s worth determining if now is really the best time to send your offer.

When it comes to email marketing timing is everything. Even if you have the right message, sending it to your target audience at the wrong time could make you miss the mark.

Different groups of people may be more likely to respond to your offer depending on when it is received.

Look at your database to categorize your customers based on their potential interest. Try sending the offer at different times of on different days to see which time gets the best response.