How to create your instagram campaign [VIDEO]

Published June 24, 2014 at 8:00 am

People often say “a picture is worth 1,000 words,” and when it comes to marketing, this phrase couldn’t be more true.

With the rise in popularity of social photo-sharing network Instagram, you can use this idea to create an engaging photo campaign for your brand.

Photos present a great opportunity to attract attention and give your audience a look at a more personal side of your brand.

So, where do you start?

When brainstorming ideas for your campaign, think about the types of visual content your brand has to offer. This can expand far beyond photos of your product, although for companies with visually-appealing products, this may be a good idea.

Consider showing the human side of your brand with photos of employees or satisfied customers. Pay attention to what’s trending online and find a way to relate your campaign to it. Effectively used hashtags will help boost your visibility on the site.

With a creative strategy, you can create an Instagram campaign that will improve your brand’s engagement.