How to get your customers to open emails [VIDEO]

Published September 30, 2014 at 9:10 am

It’s one thing to create a compelling message and deliver it directly into your customers’ inbox, but it’s another to convince them to first click on it.

If you want your offer to succeed, your email needs to have a subject line that will make them want to open the message and see what you have to offer.

What will make them want to click? A subject line that stands out. Try creating a personalized subject line with clear wording and capital letters.

In addition to creating a subject line that will make people want to read more, be sure that the offer in your email really delivers.

Lastly, but certainly not least, make sure the design of your message is optimized for mobile devices. This is how many people check their email and doing so will help them more easily take you up on your offer!