Facebook’s new ‘Audience Network’ launches

Published October 9, 2014 at 10:05 am

Marketers that have been using Facebook for their campaigns now have more options. The company has made its previously announced “Audience Network” feature available for use outside of the social network. Though it operates on the same principles, this “official” version of the ad platform allows small businesses to use a similar format in different settings on the web.

Facebook for Business emphasized these new possibilities in a special press release posted on its site. This would allow companies to take a more unified approach to their ad campaigns across different platforms, since they would be able to use various formats, including native and interstitial ads, to connect with customers.

To hammer home the success of this venture, Facebook has connected it to some of its high profile clients, which include publishers and games companies, among others. In a separate post, Tanya Chen alluded to some of the changes the company has made to Audience Network since it was announced this past April.

“The Audience Network provides a quick and easy way to connect these apps with the more than 1.5 million active advertisers on Facebook,” she said. “Over the past few months, we’ve optimized our network to improve performance, and today we’re formally launching and extending the service to more developers and publishers across the globe.”

While these new offerings are potentially good tools for campaign marketing, businesses need to understand them inside and out in order to use them efficiently. Other forms of automated online marketing also work as a supplement to these opportunities, especially when they are in the early stages.