Two tips for direct mail copy [VIDEO]

Published October 20, 2014 at 8:16 am

Transcript

If you’re taking the time to craft a direct mail offer, you want to be sure you’re going to knock it out of the park. Even if what you’re offering is exceptional, the way you write your message is key to making an impact on your prospective customers.

So how do you create clear and effective direct mail copy?

First, keep it simple. You want your copy to be easy to read and understand, quickly. Repeating your main point throughout the piece will help you drive the message home.

Break up the text using subheads or bullet points. When information is broken out, it’s easier to digest and understand. If you literally break it down for your readers, they’ll get the message loud and clear.

Thanks for watching, and stay tuned for more tips!