Use social media “little and often” [VIDEO]

Published November 11, 2014 at 9:15 am

Transcript

Twitter. Facebook. Instagram. Social media networks are everywhere you turn, and each day the options for marketers in these channels are increasing. But which one is right for your brand? The answer could be “all of them,” if you handle these initiatives correctly.

Instead of trying too hard to reach customers, it’s more effective to maintain a steady presence that expresses who you are as a company. Forbes contributor Edward Ingram recently said that startup companies should try to use social media “little and often,” and attempt to persuade customers to follow you across different accounts, one channel at a time. He explained that firms should try and get people to see the brand as playful, good-humored and strategic.

Thanks for watching, and be sure to check back for more marketing tips from AdSoft.