What do all of the best logos have in common?

Published February 3, 2015 at 10:25 am

TRANSCRIPT

Want your customers to pay attention? Consider adopting a new logo for your business, but think carefully when you do!

[marker] When it’s time to give your company’s old branding a new twist, it helps to think about what you really want to say with your new image, and do it in a way that embraces the moment. Fast Company recently looked at some of the best and worst new logos from 2014, and many of their favorites were sleek, bold and innovative.

[marker] Believe it or not, one of these was the logo for the infamous Heartbleed internet security bug that became big news last year. It was a bad news story but a powerful image that caught on with the internet quickly.

Thanks for watching, and be sure to check back for more information on marketing in 2015!