Ford to launch new version of Mustang

Published November 29, 2013 at 7:02 am

Just in time for December, when people are thinking of the holidays, Ford will be resurrecting a classic brand name, cashing in on its recognized status but also looking to make it more marketable, as Jim Farley of the company’s marketing department was quoted as saying by the Economic Times.

“It’s an interesting time for us to launch Mustang and we want to be relevant to the part of the US customer base and global customer base that hasn’t thought of Ford first,” he said.

Part of this new initiative concerns the company’s social media campaign, which has included a specialized hashtag — “#MustangInspires” — and is currently making its way through Instagram.

Even though it won’t actually be for sale until later next year, this campaign is clearly looking to pave the way for audiences to be excited by treating the relaunch of the car as a great return. In this sense, some of the images shared on Instagram, like the one featured in this Wall Street Journal article, combine the classic 1960s feel with the anticipation being felt for this new product, as well as the way this anticipation is shared.

When ambitious moves like this are being made by your company, everything can move quickly, but it’s important to have the right means of dispersing brand information and communicating with your available followers.