Advantages of email marketing

Published March 21, 2014 at 10:16 am

How many times per day do you check your email? Once? Twice? Ten times? If you’re one of the many people using your smartphone to surf the web and use social media, you probably use your phone to frequently check your email, too.

Now that more people are using mobile technologies like smartphones and tablets, it’s important to note that email marketing can be a great way to reach customers.

According to Pew Research, 56 percent of American adults use a smartphone and 43 percent of people 16 and over own an ebook or tablet. These devices allow people to access their email anytime, from virtually anywhere, which means you have even more opportunity to reach your customers.

There are many advantages to email marketing. Here are four important ones:

1. Email marketing helps build customer relationships. The customers opted-in to subscribe to your email newsletter, which means they were already interested in what you have to offer. When you send them targeted offers that they already want, they will be appreciative.

2. Email allows you to easily target different segments of your audience. This is especially useful when you have varying customers who may be interested in different kinds of products.

3. Easy measurement. Email marketing makes it especially easy to track your efforts to see what’s working and what needs to be changed. Taking the time to measure your marketing campaign is essential to your success and email can make this process easier.

4. Email marketing is an extremely cost-effective way to reach your customers!

Email marketing is an essential tool for growing and maintaining a thriving business. If you’re not using email marketing as part of your direct marketing strategy, think about how you can incorporate it.