Arby’s changes it’s slogan

Published July 30, 2014 at 7:00 am

When it comes to branding, a catchy slogan can do a lot to spread a brand’s message. A great slogan has the potential to last, even through numerous generations, and could become an iconic phrase that immediately creates an association when consumers hear it.

However, as generations change and marketers look to develop ways of reaching new audiences, sometimes it is necessary to alter a slogan to appeal to a different audience. A recent article in AdAge discusses how Arby’s made a change to one of its slogans in an effort to refresh it and catch the attention of a younger crowd.

Marketers are often talking about new ways to reach the younger demographic of consumers. As AdAge details, Arby’s has changed the tagline “Slicing up freshness” to “We have the meats.” It is explained that although Arby’s has an older customer base, it wants to continue to build on its customer base by appealing to the Millennial generation, and the slogan change is intended to help accomplish this aim.

Whether a slogan is old and iconic or brand new, there may come a time to make adjustments to retain consumer appeal. As brands develop new ways to appeal to customers, it is sometimes necessary to test out different ideas to see how they do with different audiences.

It is also important for brands to stay on message, especially when appealing to consumers in various geographic regions. Automated marketing software provides a way for marketers to implement campaigns in multiple geographic areas while appealing to the unique needs of consumers in each area. This way, marketing efforts become simplified while simultaneously providing the level of personalization that consumers want.