Blog
Radioshack rebrands to stay relevant
Published May 19, 2014 at 6:34 am
In order to adapt to changing trends and customer desires, sometimes retail chain establishments have to redesign their stores. Recently, we discussed how Red Roof Inn listened to customer feedback to help breathe new life into their hotel room designs. The point of this was to overhaul rooms to provide customers with the experience they want. Similarly, RadioShack is planning to redesign its retail … Read more »
J. Crew brings back requested bikini
Published May 16, 2014 at 10:03 am
Part of developing a strong marketing strategy includes listening to what customers are saying about your brand, and incorporating feedback to better give them what they want. By doing so, marketers can increase sales and build brand loyalty. J. Crew recently demonstrated impressive listening skills when the company brought back a discontinued swim suit based on a customer request. According to an … Read more »
Katherine Heigl sues Daune Read for $6 million
Published May 15, 2014 at 8:33 am
We recently discussed what happened when Samsung brand ambassador David Ortiz tweeted a “selfie” with President Obama in a marketing stunt that got the company in trouble with the White House. That was one example of what can happen when a brand uses someone’s image (in this case, the President of the United States) to further marketing efforts without obtaining prior consent. Tweeting … Read more »
Brands are reconsidering association with Clippers
Published May 14, 2014 at 6:35 am
It should go without saying, but it’s a good idea for prominent owners of sports teams to watch what they say, or the consequences could include loss of important corporate sponsorships and advertising partners. However, they do not always take such care, and sometimes make comments that damage a brand. The owner of the Los Angeles Clippers, Donald Sterling, allegedly made racist comments that … Read more »
Look to Customer Feedback for Brand Messaging
Published May 13, 2014 at 7:54 am
In a sea of competitors it can be hard to make your brand stand out. For this reason, it’s important to know who else is out there, so you can know what to do to give your marketing efforts an edge that will help your brand get noticed. A recent Adage article raises a good point, that “what you do” as a company isn’t necessarily “who you are” as a brand. Although … Read more »
AdSoft News
THE EASY WAY TO FIND YOUR NICHE [VIDEO]
Published January 16, 2015
Finding your niche audience is important. Fortunately, with all of the different channels available, the internet makes identifying a target audience easier than ever before.
Entrepreneur Nick Unsworth … Read more »
THE EASY WAY TO FIND YOUR NICHE [VIDEO]
Published January 16, 2015
Finding your niche audience is important. Fortunately, with all of the different channels available, the internet makes identifying a target audience easier than ever before. Entrepreneur Nick Unsworth … Read more »
Current Events in Marketing
Elite winter wear company successful through ‘cultural branding’
Published February 18, 2015
Crafting a strong campaign marketing strategy involves looking at the points that make a product or service most relevant at a particular time. This year, the makers of the super-popular Canada Goose line … Read more »
New TV show uses phone calls for promotion
Published February 16, 2015
While maintaining all of the traditional channels for marketing is essential, adding an unexpected one helps an initiative to stand out. Take the upcoming Fox comedy series “The Last Man On Earth”. … Read more »
Starbucks partners with Match.com
Published February 13, 2015
Designing marketing pieces that reflect some major current event or holiday can add relevance to the brand message, and for Valentine’s Day that means looking for ways to add love or intimacy to … Read more »
Adopting viral content to your brand
Published February 12, 2015
Companies need to be careful when trying to capitalize on anything “viral.” Online consumers are increasingly sophisticated when it comes to how they process information and consume different … Read more »
The perfect balance of creativity and functionality
Published February 9, 2015
No matter how a company tries to promote its brand, it’s difficult to find the right balance of creativity and functionality. Customers could respond well to an idea from left-field, but something … Read more »
Elite winter wear company successful through ‘cultural branding’
Published February 18, 2015
Crafting a strong campaign marketing strategy involves looking at the points that make a product or service most relevant at a particular time. This year, the makers of the super-popular Canada Goose line … Read more »
New TV show uses phone calls for promotion
Published February 16, 2015
While maintaining all of the traditional channels for marketing is essential, adding an unexpected one helps an initiative to stand out. Take the upcoming Fox comedy series “The Last Man On Earth”. … Read more »
Starbucks partners with Match.com
Published February 13, 2015
Designing marketing pieces that reflect some major current event or holiday can add relevance to the brand message, and for Valentine’s Day that means looking for ways to add love or intimacy to … Read more »
Adopting viral content to your brand
Published February 12, 2015
Companies need to be careful when trying to capitalize on anything “viral.” Online consumers are increasingly sophisticated when it comes to how they process information and consume different … Read more »
The perfect balance of creativity and functionality
Published February 9, 2015
No matter how a company tries to promote its brand, it’s difficult to find the right balance of creativity and functionality. Customers could respond well to an idea from left-field, but something … Read more »
Direct Mail Marketing
Do Print options still work, in the digital age?
Published March 10, 2015
Let’s take a closer look at some longstanding staples of direct mail marketing campaigns. We’ve spoken before about the enduring appeal of catalogs, but a new Harvard Business Review (HBR) … Read more »
Direct mail marketing great for targeted marketing
Published March 6, 2015
Often, the term “targeted marketing” seems to apply mainly to online campaigns that use popular channels and communication tools to reach a set audience. While these are undoubtedly good choices … Read more »
Comics company adds direct mail service
Published January 30, 2015
Just because your company is already doing well with online marketing doesn’t meant that a direct mail marketing service is unnecessary. In fact, it might be a novel way to take advantage of a devoted … Read more »
Generate traffic to your video by using the right thumbnail
Published January 23, 2015
Transcript
Once you’ve made a great video for your website, it’s time to get it out there so people can see it! To generate more clicks, you’ll need to pick the right thumbnail image. … Read more »
Will direct mail stay relevant in 2015?
Published January 7, 2015
Although it has been said more than once, the notion that direct mail is “dead” is a common misconception. Although digital marketing strategies have become increasingly relevant and popular, traditional … Read more »
Do Print options still work, in the digital age?
Published March 10, 2015
Let’s take a closer look at some longstanding staples of direct mail marketing campaigns. We’ve spoken before about the enduring appeal of catalogs, but a new Harvard Business Review (HBR) … Read more »
Direct mail marketing great for targeted marketing
Published March 6, 2015
Often, the term “targeted marketing” seems to apply mainly to online campaigns that use popular channels and communication tools to reach a set audience. While these are undoubtedly good choices … Read more »
Comics company adds direct mail service
Published January 30, 2015
Just because your company is already doing well with online marketing doesn’t meant that a direct mail marketing service is unnecessary. In fact, it might be a novel way to take advantage of a devoted … Read more »
Generate traffic to your video by using the right thumbnail
Published January 23, 2015
Transcript Once you’ve made a great video for your website, it’s time to get it out there so people can see it! To generate more clicks, you’ll need to pick the right thumbnail image. … Read more »
Will direct mail stay relevant in 2015?
Published January 7, 2015
Although it has been said more than once, the notion that direct mail is “dead” is a common misconception. Although digital marketing strategies have become increasingly relevant and popular, traditional … Read more »
Local Marketing
Does Retweeting help your brand?
Published March 9, 2015
Are you trying to build your current Twitter presence and attract more followers? Creating regular, exciting content is an obvious must, but the social aspect of this platform shouldn’t be ignored. … Read more »
Companies now using more targeted localized marketing
Published March 3, 2015
Companies seem to be considering extremely localized marketing as a means of creating ad experiences that matter to potential customers. With more information and mobile channels open to businesses, tailoring … Read more »
Minneapolis announces new city logo
Published February 17, 2015
Over time, all logos need to change to adapt to new styles and trends, whether they be for companies, educational organizations or even cities. Minneapolis, Minnesota, has adopted a sleek new graphic logo … Read more »
Digital advertising on the Apple Watch
Published January 22, 2015
When your business sits down to brainstorm local marketing ideas for the digital world, you need to consider important changes in technological trends. New devices, especially those that bring a new means … Read more »
Are you respecting the privacy of your mobile audience?
Published January 20, 2015
While the importance of reaching mobile users can put pressure on a localized marketing campaign, businesses must make sure that they are following best practices and respecting the privacy of customers. … Read more »
Does Retweeting help your brand?
Published March 9, 2015
Are you trying to build your current Twitter presence and attract more followers? Creating regular, exciting content is an obvious must, but the social aspect of this platform shouldn’t be ignored. … Read more »
Companies now using more targeted localized marketing
Published March 3, 2015
Companies seem to be considering extremely localized marketing as a means of creating ad experiences that matter to potential customers. With more information and mobile channels open to businesses, tailoring … Read more »
Minneapolis announces new city logo
Published February 17, 2015
Over time, all logos need to change to adapt to new styles and trends, whether they be for companies, educational organizations or even cities. Minneapolis, Minnesota, has adopted a sleek new graphic logo … Read more »
Digital advertising on the Apple Watch
Published January 22, 2015
When your business sits down to brainstorm local marketing ideas for the digital world, you need to consider important changes in technological trends. New devices, especially those that bring a new means … Read more »
Are you respecting the privacy of your mobile audience?
Published January 20, 2015
While the importance of reaching mobile users can put pressure on a localized marketing campaign, businesses must make sure that they are following best practices and respecting the privacy of customers. … Read more »
Marketing Automation
Your hashtag strategy should change!
Published March 4, 2015
Anyone who has used Twitter may have noticed subtle changes over the years in the way it operates. With more people aware of how it works, businesses have to be more adept at the different means that Twitter-based … Read more »
What makes great Twitter content?
Published February 11, 2015
Transcript
Just because you tweet doesn’t mean anyone will listen. What’s the best way to keep your audience’s attention in a medium where every letter counts?
In an interview with Upstart … Read more »
When is your niche too niche?
Published February 4, 2015
Appealing to specific users is important on social media, as it helps put the potential customer first and gives an ad more individuality. As the Wall Street Journal has reported, Lexus is taking a plunge … Read more »
Facebook’s new feature flags fake news
Published January 27, 2015
One problem with much of the information on Facebook is that it can turn out to be false, even if the source seems to be genuine. Rumors spread quickly through social media, confusing readers and starting … Read more »
Do you have your customer’s permission?
Published January 22, 2015
Many people love getting email, but not if it’s from someone they don’t know.
To get the most out of your email marketing campaign, your business should absolutely look for ways to add to the … Read more »
Your hashtag strategy should change!
Published March 4, 2015
Anyone who has used Twitter may have noticed subtle changes over the years in the way it operates. With more people aware of how it works, businesses have to be more adept at the different means that Twitter-based … Read more »
What makes great Twitter content?
Published February 11, 2015
Transcript Just because you tweet doesn’t mean anyone will listen. What’s the best way to keep your audience’s attention in a medium where every letter counts? In an interview with Upstart … Read more »
When is your niche too niche?
Published February 4, 2015
Appealing to specific users is important on social media, as it helps put the potential customer first and gives an ad more individuality. As the Wall Street Journal has reported, Lexus is taking a plunge … Read more »
Facebook’s new feature flags fake news
Published January 27, 2015
One problem with much of the information on Facebook is that it can turn out to be false, even if the source seems to be genuine. Rumors spread quickly through social media, confusing readers and starting … Read more »
Do you have your customer’s permission?
Published January 22, 2015
Many people love getting email, but not if it’s from someone they don’t know. To get the most out of your email marketing campaign, your business should absolutely look for ways to add to the … Read more »
Marketing in Pop Culture
Why nobody is bypassing the GEICO internet ad
Published March 5, 2015
Anyone running campaign automation should be aware of the importance of reaching possible customers quickly and giving them all the information they need. YouTube videos have been a popular spot for advertising … Read more »
New TV show uses phone calls for promotion
Published February 16, 2015
While maintaining all of the traditional channels for marketing is essential, adding an unexpected one helps an initiative to stand out. Take the upcoming Fox comedy series “The Last Man On Earth”. … Read more »
Lyft undergoes rebranding
Published February 6, 2015
As an online-based company that sees much of its business done via mobile, Lyft is an obvious candidate for a digital campaign. However, according to AdAge, the ridesharing business is going even further … Read more »
Choosing the most effective logo for your podcast
Published February 5, 2015
New forms of media have given rise to new types of logos. Podcasts, in particular, have rapidly grown in popularity in recent years, and since they are a mostly non-visual format, use logos to distinguish … Read more »
Can a “dot” make a difference? Tumblr thinks so.
Published January 8, 2015
Businesses have more options for marketing online these days, thanks to new and creative uses of website space. Tumblr has discovered a novel place where it can host outside brands: its own logo.
Back … Read more »
Why nobody is bypassing the GEICO internet ad
Published March 5, 2015
Anyone running campaign automation should be aware of the importance of reaching possible customers quickly and giving them all the information they need. YouTube videos have been a popular spot for advertising … Read more »
New TV show uses phone calls for promotion
Published February 16, 2015
While maintaining all of the traditional channels for marketing is essential, adding an unexpected one helps an initiative to stand out. Take the upcoming Fox comedy series “The Last Man On Earth”. … Read more »
Lyft undergoes rebranding
Published February 6, 2015
As an online-based company that sees much of its business done via mobile, Lyft is an obvious candidate for a digital campaign. However, according to AdAge, the ridesharing business is going even further … Read more »
Choosing the most effective logo for your podcast
Published February 5, 2015
New forms of media have given rise to new types of logos. Podcasts, in particular, have rapidly grown in popularity in recent years, and since they are a mostly non-visual format, use logos to distinguish … Read more »
Can a “dot” make a difference? Tumblr thinks so.
Published January 8, 2015
Businesses have more options for marketing online these days, thanks to new and creative uses of website space. Tumblr has discovered a novel place where it can host outside brands: its own logo. Back … Read more »
Tips and Tricks
Does Retweeting help your brand?
Published March 9, 2015
Are you trying to build your current Twitter presence and attract more followers? Creating regular, exciting content is an obvious must, but the social aspect of this platform shouldn’t be ignored. … Read more »
Your hashtag strategy should change!
Published March 4, 2015
Anyone who has used Twitter may have noticed subtle changes over the years in the way it operates. With more people aware of how it works, businesses have to be more adept at the different means that Twitter-based … Read more »
What makes great Twitter content?
Published February 11, 2015
Transcript
Just because you tweet doesn’t mean anyone will listen. What’s the best way to keep your audience’s attention in a medium where every letter counts?
In an interview with Upstart … Read more »
The perfect timing of tweets
Published February 10, 2015
Marketing automation tools create consistency for a brand’s message across different platforms. On Twitter especially, writing new messages regularly keeps followers engaged and interested. However, … Read more »
Engaging audiences with the right hashtag
Published January 29, 2015
TRANSCRIPT
On Twitter, a good hashtag can really make a marketing meme stand out. Take time to figure out which phrasing is best for your brand and you’ll succeed in the long run.
What makes a successful … Read more »
Does Retweeting help your brand?
Published March 9, 2015
Are you trying to build your current Twitter presence and attract more followers? Creating regular, exciting content is an obvious must, but the social aspect of this platform shouldn’t be ignored. … Read more »
Your hashtag strategy should change!
Published March 4, 2015
Anyone who has used Twitter may have noticed subtle changes over the years in the way it operates. With more people aware of how it works, businesses have to be more adept at the different means that Twitter-based … Read more »
What makes great Twitter content?
Published February 11, 2015
Transcript Just because you tweet doesn’t mean anyone will listen. What’s the best way to keep your audience’s attention in a medium where every letter counts? In an interview with Upstart … Read more »
The perfect timing of tweets
Published February 10, 2015
Marketing automation tools create consistency for a brand’s message across different platforms. On Twitter especially, writing new messages regularly keeps followers engaged and interested. However, … Read more »
Engaging audiences with the right hashtag
Published January 29, 2015
TRANSCRIPT On Twitter, a good hashtag can really make a marketing meme stand out. Take time to figure out which phrasing is best for your brand and you’ll succeed in the long run. What makes a successful … Read more »
What's Trending?
Marketing excellence with a dress that went viral
Published March 2, 2015
Anyone active on social media last week almost certainly encountered a bizarre viral trend that caught the internet’s attention. What started as a photo posted on Tumblr, in which the users asked … Read more »
Can Twitter campaigns combat online negativity?
Published February 19, 2015
It’s no secret that social media can be a mean-spirited place, and that even with its great potential, there are many who are all too ready to use it to spread hateful messages. Interestingly, brands … Read more »
Starbucks partners with Match.com
Published February 13, 2015
Designing marketing pieces that reflect some major current event or holiday can add relevance to the brand message, and for Valentine’s Day that means looking for ways to add love or intimacy to … Read more »
Adopting viral content to your brand
Published February 12, 2015
Companies need to be careful when trying to capitalize on anything “viral.” Online consumers are increasingly sophisticated when it comes to how they process information and consume different … Read more »
Twitter’s #chooseyourownadventure
Published January 19, 2015
At this point, most are familiar with the way Twitter promotes interaction between different users: Messages can be tweeted using popular hashtags, linking users to other accounts that support a particular … Read more »
Marketing excellence with a dress that went viral
Published March 2, 2015
Anyone active on social media last week almost certainly encountered a bizarre viral trend that caught the internet’s attention. What started as a photo posted on Tumblr, in which the users asked … Read more »
Can Twitter campaigns combat online negativity?
Published February 19, 2015
It’s no secret that social media can be a mean-spirited place, and that even with its great potential, there are many who are all too ready to use it to spread hateful messages. Interestingly, brands … Read more »
Starbucks partners with Match.com
Published February 13, 2015
Designing marketing pieces that reflect some major current event or holiday can add relevance to the brand message, and for Valentine’s Day that means looking for ways to add love or intimacy to … Read more »
Adopting viral content to your brand
Published February 12, 2015
Companies need to be careful when trying to capitalize on anything “viral.” Online consumers are increasingly sophisticated when it comes to how they process information and consume different … Read more »
Twitter’s #chooseyourownadventure
Published January 19, 2015
At this point, most are familiar with the way Twitter promotes interaction between different users: Messages can be tweeted using popular hashtags, linking users to other accounts that support a particular … Read more »
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