Current Events in Marketing
Veet body hair ad receives backlash
Published April 21, 2014
In marketing, creative, funny ideas can turn some campaigns into major successes. But just because an idea is creative, and some people find it humorous, doesn’t mean that the idea will be funny to everyone. In fact, when an attempt at humor strikes the wrong nerve, the end result could be a backlash that can do more harm than good to a brand’s reputation. This is not to say that it is … Read more »
If you want to go viral, go controversial
Published April 18, 2014
Creating a post or video that has the potential to become popular on social media is considered a major achievement for many marketers, especially when it garners millions of views. Going viral is a goal that many strive for, but few achieve. So what separates content that achieves this status from content that does not? One way to increase the chances of going viral is to produce content that has … Read more »
Embracing Digital Marketing
Published April 11, 2014
As marketers strive to reach younger markets, some are turning predominantly to digital channels to better reach Millennial audiences who spend more time on the Internet and mobile devices than more traditional channels. According to a Pew Research study, Millennials are digital natives and strong users of the Internet, linked together by social networking. This presents an opportunity for marketers … Read more »
Facebook and Virtual Reality?
Published April 10, 2014
Facebook recently announced its purchase of virtual reality company Oculus, creator of the Oculus VR headset, developed for virtual reality gaming. Facebook acquired the company for $2 billion, a hefty price tag for technology that is currently mostly used by gamers. This purchase may seem surprising and cause some people to wonder what does Facebook want with virtual reality headset technology. The … Read more »
Pep Boys rebrands itself
Published April 3, 2014
As consumer attitudes change, so does the market. Companies that want to stay ahead must adapt to these shifts. How can companies adapt? One way to accomplish this is by making over the brand. Pep Boys auto chain seeks to do just this, as the company has plans for a brand overhaul in an effort to keep up with the changing ways that people are caring for their vehicles. As an AdAge article reports, … Read more »
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