Current Events in Marketing
Ricky Gervais helps Audi promote affordable luxury
Published April 2, 2014
In an economy where many find themselves strapped for cash, a brand new luxury car is probably the last thing on a lot of people’s minds. Despite this reality, car companies continually strive to come up with ad campaigns to sell luxury vehicles to even the most hesitant buyers. How do they do this? By creating more affordable models and appealing to the sensibilities of a particular demographic. … Read more »
Starbucks teams up with Oprah
Published April 1, 2014
One important goal that any successful coffee company aims for is to create the perfect blend. This is exactly what Starbucks is looking to accomplish as the company teams up with Oprah to create the new Teavana Oprah Chai Tea. The partnership is a brand-blending effort to promote Starbucks’ chain of tea stores, Teavana. Starbucks acquired Teavana in 2012 and its target audience for Teavana … Read more »
President Obama promotes Affordable Healthcare on ‘Between Two Ferns’
Published March 25, 2014
When the President of the United States appears on a television show, it could potentially be a great success for government marketing efforts. But what about an appearance on an awkward comedy web series? President Obama has previously appeared on well-known talk shows such as “The Tonight Show” and “The View,” among others. However, when he recently appeared on popular comedian … Read more »
Target launches new “Target Run” campaign
Published March 20, 2014
What do you do when you’re a major retailer bouncing back from a massive data breach that affected upwards of 100 million customers? How do you restore your customers’ faith in your brand? That’s the quandary Target finds itself in. The retailer aims to restore its image and regain customer trust with improved security measures and their new “Target Run” marketing campaign, … Read more »
Olive Garden debuts new logo, stocks fall
Published March 17, 2014
Major changes to a brand need to be monitored so that companies can know for sure whether or not they are effective, because sometimes they can have a direct effect on the company’s financial standing. TIME magazine recently made an interesting observation along these lines: not only has Olive Garden recently changed its logo, but its stock dropped by 5 percent on the same day. Correlation may … Read more »
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