Current Events in Marketing
McDonalds joins in on Snapchat frenzy
Published March 11, 2014
Marketing is all about making a lasting impression. Sometimes to do that, you have to provide a fleeting image. McDonald’s is hoping that this formula will work for them, becoming the latest company to jump feet-first into the Snapchat frenzy. The service, which allows users to exchange temporary pictures or videos with friends, boasts over 30 million active users. Using the tried-and-true … Read more »
Cleveland jazzes up it’s campaign
Published March 10, 2014
For over 20 years, Cleveland has been home to the Rock and Roll Hall of Fame. More than just a tourist attraction, the museum has been a major source of civic pride and is one of the biggest factors in its slogan, “Cleveland Rocks.” Now, while the Hall of Fame isn’t going anywhere, the slogan is on the way out, in favor of a new branding campaign to be unveiled soon. Next month, … Read more »
Kermit teams up with Lipton
Published March 7, 2014
A refreshing beverage, the best in film and a beloved childhood icon: could there be a more perfect combination? Unilever hopes not. The company is set to debut its first global campaign for the Lipton brand during this weekend’s Academy Award broadcast. For Muppet lovers, this should prove to be exciting,as the ad will center around Kermit the Frog. Unilever hopes that this new marketing push … Read more »
Did the plastic iPhone5 fail?
Published March 6, 2014
The ads for the lightweight iPhone 5 emphasize a new aspect of its design: plastic. Specifically, a video posted last year shows bright, Easter egg-colored plastic finish added to the case in a smooth manner that suggests something liquid and dynamic. Another spot featured an interview with Jony Ive, senior Vice President of Design, who emphasized the size of the display and the unique combinations … Read more »
Chipotle’s releases 4 episode Hulu series
Published March 4, 2014
Mexican “fast casual” chain Chipotle is looking to capitalize on the consumer hunger for two things: burritos and television. That’s at least the impression one gets from the news of their most recent venture, a four episode Hulu series called “Farmed and Dangerous.” It’s a notable campaign because, according to the New Yorker, it’s both a story told in … Read more »
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