Current Events in Marketing
Taco Bell introduces new “waffle” breakfast taco
Published March 3, 2014
Have you ever been in the unenviable position of wanting Taco Bell and breakfast at the same time? In the past, you’d be forced to choose between two distinct worlds. Next month, you won’t have to make that distinction, as the Mexican-style eatery is rolling out a special breakfast menu at all 5,500 of its locations. This initiative represents the biggest menu expansion in company history. … Read more »
Farewell to Leno, Hello to Fallon
Published February 26, 2014
There are few more venerable television institutions than “The Tonight Show.” Ever since its beginnings the host has been a subject of constant media attention, sometimes as discussed and debated as a politician. The most recent comedian to take on the mantle is former Saturday Night Live cast member Jimmy Fallon, who officially took the reins this week. More than scripted TV shows, which … Read more »
Lego shows how to dominate in multiple forms of media
Published February 24, 2014
With the Lego Movie currently netting generally positive reviews in theaters, the long-standing building block toy brand seems to be doing better than ever. That seems to be as much for the way the company has let fans run wild with its products as the officially licensed sets and figures it still designs. As Wired reports, some homemade Lego sets have retooled existing pieces so that they recreate … Read more »
Touchdown! Newcastle’s Anti-Ad is a Huge Hit!
Published February 19, 2014
Just because your brand doesn’t have the exorbitant amount of money required to air a commercial during the coveted Super Bowl time slot doesn’t necessarily mean you’re out of luck. All it takes is a little bit of ingenuity to ensure that your brand is buzzing around in people’s heads as the big day approaches. Just ask the folks at Newcastle Brown Ale. According to Adweek, … Read more »
SodaStream Super Bowl Ad Fails
Published February 14, 2014
For those that are lucky (and rich) enough to get their commercials aired during the Super Bowl, it’s generally a pretty exciting time. Having your brand displayed before the millions of people that tune into the big game can be a major boost to revenue, and businesses that can afford to do so will pay top dollar for the privilege. One such company was SodaStream, which debuted its marketing … Read more »
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