Current Events in Marketing
Coca Cola Ad Too Inclusive?
Published February 13, 2014
In many ways, the Super Bowl is the consummate American event. Few brands are more relevant worldwide than Coca Cola. What happens when the two mix? A commercial that has some conservatives up in arms. A one minute long ad for the soft drink, which premiered during the game, featured the song America the Beautiful, sung in seven different languages. The company explained that the goal was to showcase … Read more »
Is ‘Ambush Marketing’ Hurting the Olympics?
Published February 11, 2014
Along With the Winter Olympics in Sochi comes another inevitable athletic tradition: ads, ads, and more ads. But there’s something unique about this particular approach to selling fast food and sportswear, as Ira Boudway writes for Bloomberg Businessweek, and it often involves “ambush marketing.” The way this works is simple: companies buy up ad space that puts them adjacent to (but … Read more »
American Idol Twist Leaves Viewers Cold
Published February 10, 2014
Few shows in history have had the sort of success of Fox’s American Idol. The network’s tentpole hit has been going strong for 13 seasons, seamless integrating new hosts and competitors every year while retaining strong ratings. It’s not alone in the market, however. Other singing competition shows have cropped up, creeping into the space once totally dominated by Idol. That pressure … Read more »
Groupon launches DealBuilder
Published February 5, 2014
Looking to leverage deal website Groupon to boost your small business? Now, you have to vault over one fewer hurdle. Today, Groupon is launching DealBuilder, a platform through which businesses can establish their own deals, like those that the company has become known for. Instead of the website reaching out to particular merchants and designing their incentive plans for them, the retailers themselves … Read more »
Pizza Hut starts its own online dating account
Published February 4, 2014
Of all the ways consumers have to interact with the companies they like online, a new one has just suggested itself: interested customers can look up Pizza Hut on the popular dating website OkCupid.com. Yes, you read that right. Whoever loves Pizza Hut so much they want to marry it can now seriously explore how that possibility would play out. It sounds strange to say the least, but the pizza slingers … Read more »
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