Current Events in Marketing
Legal marijuana faces interesting advertising struggle
Published January 21, 2014
Localized marketing is usually an effective strategy because it incorporates what makes a particular place unique. It’s able to capture something about a town, or city that a national ad that has to cater to a wide audience might not be able to. This notion is particularly salient in Colorado right now, which recently legalized marijuana sales. The state faces a unique challenge in promoting … Read more »
Apple thinking big in new iPad ad
Published January 20, 2014
We’re not surprised these days when Apple, one of the most recognizable companies on the planet, shoots for the moon in its advertising. So much about the company has taken on a larger-than-life quality, from the mythical image of Steve Jobs as a flawed genius to the continuing drama surrounding the company’s products, culture and leadership. Apple is known for using all of this grandness … Read more »
#BudLightFail: Brand tweets dumb NFL playoffs photo featuring the wrong teams
Published January 17, 2014
Here’s an important rule of thumb for all brands to keep top of mind: If you’re handed a brilliant web based marketing opportunity, try not to mess it up. Unfortunately, this is precisely what Bud Light recently did. After leading the Denver Broncos to a 24-17 victory over the San Diego Chargers in the divisional round of the NFL playoffs on Sunday, January 12, quarterback Peyton Manning … Read more »
Biz Stone’s new app saves its first life…sort of
Published January 16, 2014
It looks as if Twitter co-founder Biz Stone’s new app, Jelly, may have saved its first life. Of course, that’s not the purpose of Jelly, which is essentially positioned as Quora-for-pictures, and saying that it actually saved someone’s life is an extreme exaggeration, but Stone certainly didn’t miss the chance to capitalize on the amusing scenario. Oh, did we mention that … Read more »
Marketers look to increase efficiency of digital campaigns in 2014
Published January 15, 2014
Thousands of marketing managers responded to a recent survey compiled by Salesforce.com, detailing their priorities and goals for the upcoming year. Unsurprisingly, digital concerns led the list, with 67 percent describing their primary goal as increasing the efficiency of digital marketing campaigns, 64 percent emphasizing more engaging email marketing, and 61 percent hoping to see gains in their … Read more »
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