Current Events in Marketing
Lyft undergoes rebranding
Published February 6, 2015
As an online-based company that sees much of its business done via mobile, Lyft is an obvious candidate for a digital campaign. However, according to AdAge, the ridesharing business is going even further in 2015 by changing the way it is perceived through various media and reaching out to newer users. One of the biggest tactics is a video ad featured on YouTube that shows the company is making changes … Read more »
What do all of the best logos have in common?
Published February 3, 2015
TRANSCRIPT Want your customers to pay attention? Consider adopting a new logo for your business, but think carefully when you do! [marker] When it’s time to give your company’s old branding a new twist, it helps to think about what you really want to say with your new image, and do it in a way that embraces the moment. Fast Company recently looked at some of the best and worst new logos … Read more »
Give your customers a teaser!
Published February 2, 2015
How do you get the customer to click on your content? Try giving them a little sample to get their interest! [marker] Whether it’s an image that catches the eye perfectly or a well-crafted snippet from a blog post, everyone loves a little teaser. If it’s both attention-grabbing and accurate, it could be a good way to drive people back to your original site and get them to learn about your … Read more »
Study says Social media marketing is growing
Published January 28, 2015
TRANSCRIPT It’s only been 2015 for a month, but already it looks to be a big year for digital marketing. Why? A Salesforce.com study predicts that many marketing companies will be focusing on digital initiatives this year. Out of 5,000 marketing professionals the source surveyed, 73 percent said that email mattered for their business, 68 percent said they were integrating mobile into their overall … Read more »
Facebook’s new feature flags fake news
Published January 27, 2015
One problem with much of the information on Facebook is that it can turn out to be false, even if the source seems to be genuine. Rumors spread quickly through social media, confusing readers and starting misleading trends. Recognizing that this could be a problem, Facebook announced recently that it has taken deliberate action to allow fewer hoaxes and help its customers fight against disreputable … Read more »
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