Current Events in Marketing
Ford to launch new version of Mustang
Published November 29, 2013
Just in time for December, when people are thinking of the holidays, Ford will be resurrecting a classic brand name, cashing in on its recognized status but also looking to make it more marketable, as Jim Farley of the company’s marketing department was quoted as saying by the Economic Times. “It’s an interesting time for us to launch Mustang and we want to be relevant to the part … Read more »
Apple turns to the habits of users with ‘Life on iPad’
Published November 26, 2013
Apple can be accused of being a little monolithic, but its new campaign looks to highlight real people. These days, we have more easily available evidence than ever before that we are not alone on this Earth. It’s so easy to find footage or blogs created on portable devices by other users that it almost seems to be a shame to ignore it in your advertising, especially since it’s often … Read more »
Burgundy strikes again: When advertising meets the real world
Published November 22, 2013
Staying classy is one thing. Selling a car in a series of commercials is another. And then there’s temporarily having a school named after you. Bit of a jump for a 70s newsman in a loud red suit. The sort of honor normally reserved for great figures and politicians has been bestowed on the unlikely candidate of Ron Burgundy, who has once again become inescapable in media as the premiere date … Read more »
Battle of the burgers, coming to a turntable near you
Published November 21, 2013
It’s not every day you see McDonald’s burgers duke it out in a battle of the flavors. This is what McDonald’s aims to do with a innovative marketing campaign aimed to promote its new burger flavors while spotlighting up-and-coming DJs from around the country. Hosted by popular DJ Funkmaster Flex, who was recently inducted into the New York State Broadcasters Hall of Fame, the 2013-2014 … Read more »
Who is Inori Aizawa and how will she save Microsoft users?
Published November 18, 2013
It’s not difficult to see why Google Chrome has cut so deeply into Microsoft’s 58 percent market share for internet browsers among desktop users. Internet Explorer remains the most popular browser, but Chrome users are able to more easily access other Google functions—search and Gmail—much easier than they can through IE. Now Microsoft is fighting back, and it’s chosen a unique … Read more »
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