Current Events in Marketing
TV Channels: Re-branding without turning off couch potatoes
Published November 14, 2013
It’s tough to be a TV channel. Never mind all the different ways the entertainment and broadcasting industries are changing: even in its own domain a channel might easily be confronted with a challenge to its very identity after a certain amount of time on the air. One of the most notorious has been what some see as the slow de-evolution of what is currently the “SyFy” channel. … Read more »
KFC serves up chicken without the Colonel
Published November 11, 2013
It’s not just the image of your restaurant that changes when you take a new marketing tactic: it could be the entire way that your business is perceived in the public’s mind. Just look at the history of the fast food restaurant now known as KFC. Once upon a time, these letters stood for “Kentucky Fried Chicken,” but over time the brand has changed, dropping the longer name … Read more »
How ‘nation branding’ works to turn a country’s image around
Published November 7, 2013
There’s a sad truth that stereotypes will probably always persist, especially when it comes to specific countries. Despite all of the many different complexities that make up the population of any given nation, mention France and you’ll still probably think: Eiffel Tower, croissants, berets, and accordion music. For Spain, it might be bullfighters and early dinners. But while some of … Read more »
Powerful Yogurt marketing campaign brings muscle to the masses
Published November 1, 2013
The preferences of consumers are dictated by a multitude of factors, ranging from geographic location to personality and, yes, gender. That’s the only way to explain why “Powerful Yogurt” exists. While the name of the company doesn’t exactly stand out, its larger serving size and package design does. With its bull-inspired logo and distinctive black container complete with … Read more »
Virgin America’s new in-flight safety video will have you dancing in your seat
Published October 31, 2013
For most Americans, traveling via airplane isn’t the most enjoyable experience. Baggage fees are exorbitantly expensive, security lines are long, cabins are crowded and some airlines even break passengers’ guitars. Of course, not all in-flight experiences are negative. There was Southwest Airlines’ rapping flight attendant, who not only provided welcome entertainment to weary travelers, … Read more »
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