Current Events in Marketing
Coca-Cola used music to hit all the right notes in latest campaign
Published October 8, 2013
“If music be the food of love, play on.” William Shakespeare might have made that phrase famous, but Coca-Cola is taking all things mentioned in it to a new level. We’ve previously discussed the popularity and success of Coca-Cola’s marketing campaigns, but its recent foray into advertising for major sporting events found a way to use music to draw in customers. The soft drink … Read more »
Dunkin’ Donuts to feature Twitter followers in new advertisements
Published October 4, 2013
Great coffee isn’t all that Dunkin’ Donuts has been brewing lately. As we previously reported on this blog, the popular donut and coffeehouse chain recently aired a television advertisement comprised entirely of content captured by Vine, a video service that lets users create and post six-second videos. However, the brand’s brilliant and innovative marketing business ideas don’t … Read more »
Philadelphia 76ers launch unflinchingly honest localized marketing campaign
Published October 3, 2013
Sometimes the best advertising and marketing strategies involve a humble, candid approach that lets consumers know that a brand truly understands how they feel. This appears to have been the idea behind the Philadelphia 76ers’ new localized marketing campaign, which is constructed around the 2013-2014 season slogan “Together We Build.” Let’s face it — not every NBA basketball … Read more »
Realtor urges customers to ‘break bad’ with fake ad
Published October 2, 2013
Heisenberg. Who do you think of? The famous physicist? Or, perhaps the pop culture phenomenon associated with the award-winning television show Breaking Bad? For those in the latter category, a recent Craigslist post from real estate agency Century 21 would be right up your alley. Hours before Breaking Bad’s series finale aired, a mock ad appeared on Craiglist, telling viewers they could buy … Read more »
Keurig brews up local marketing campaign targeting college campuses
Published September 27, 2013
National Coffee Day is this Sunday, September 29, and most of the biggest names—Dunkin Donuts, Starbucks, Krispy Kreme, Wawa and even Ikea—have made plans for free giveaways to customers. But even the prospect of free java won’t force some coffee lovers from their beds on Sunday morning. Many will wake up for brunch and brew a single cup (or two) in their own kitchens using their Keurig … Read more »
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