Current Events in Marketing
Should we celebrate ‘National Returns Day?”
Published January 15, 2015
Sometimes, events or trends that don’t appear to put your business into a pleasing light can become secret weapons for promotion. Two years ago, Oreo won acclaim for a tweet during a power outage in the Super Bowl that helped capitalize on some misfortune. A more timely example is being suggested by an AdWeek article about the “season of returns.” According to the source, we are now … Read more »
Treat email customers warmly this holiday season [VIDEO]
Published December 12, 2014
The holidays are often a time for families to gather, and they can also be a moment where you treat your customers the same way through honest emails. If your the emails you send out feel more like friendly messages than ads, they are more likely to stick with your audience and get them interested. By subscribing to your email list, these customers should feel like they are getting something special. Writing … Read more »
Send mobile-friendly emails first! [VIDEO]
Published December 11, 2014
These days, more people are accessing emails on their mobile devices. That means your company needs to craft email messages with this audience in mind. But how? One tactic is to try to make this audience your top priority instead of waiting until later and sending them emails intended for other devices. Writing for Forbes, Drew Hendricks says that emails should be made specifically for mobile users, … Read more »
Why Cyber Monday was such a success
Published December 8, 2014
The evolution of “Cyber Monday” sales have made this post-Thanksgiving shopping tradition a crucial time for marketers. With so many sales and offers to contend with, businesses have the chance to grab the eye of customers but need to make sure their messages are distinctive and relevant. While these are always good goals for campaign marketing, they are especially important during this … Read more »
Google’s Penguin 3.0 Release [VIDEO]
Published December 2, 2014
Transcript Online marketers know all about Penguin, the Google algorithm that drives SEO practices. Recently, the newest version, Penguin 3.0, was released. But while some may be concerned about this worldwide update, Search Engine Land reports that the update is just a “refresh” being rolled out at the end of last month over a period of weeks. Writing for that source, Barry Schwartz says … Read more »
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