Current Events in Marketing
‘Buy now’ on twitter, with the click of a button
Published September 9, 2014
Twitter announced earlier this week that it plans to feature a button that will make it possible for users to purchase products directly from Twitter posts. The New York Times reports that Twitter will initially make the buy button available for mobile. The feature is intended to promote the sale of time-sensitive items. As the article details, an option like this presents a big opportunity for ecommerce, … Read more »
Using Video Content to Promote your Brand [VIDEO]
Published July 2, 2014
Video content has become increasingly popular, especially with the proliferation of mobile devices. Today, people can watch videos while on-the-go more easily than ever. You can take advantage of this trend by developing promotional video content for your brand. But before you start creating it, think about the best way to reach your audience. Consider which platforms they may be using to watch videos. … Read more »
Fig Newton rebrands itself
Published June 27, 2014
Companies re-vamp and rename their brands all the time, but when this needs to be implemented carefully so that customers don’t get confused and the product still retains some of its original identity. AdWeek recently reported on the way that a classic Nabisco cookie, the “Fig Newton,” has changed over the years. The actual name of the brand was changed two years ago, according to … Read more »
How to create your instagram campaign [VIDEO]
Published June 24, 2014
People often say “a picture is worth 1,000 words,” and when it comes to marketing, this phrase couldn’t be more true. With the rise in popularity of social photo-sharing network Instagram, you can use this idea to create an engaging photo campaign for your brand. Photos present a great opportunity to attract attention and give your audience a look at a more personal side of your brand. So, … Read more »
Using Music to create effective campaigns
Published June 23, 2014
Millennials are a hot topic in marketing. Finding the most effective ways to connect with this significant audience is a priority for many marketers. As we have discussed previously, emotional connection can make for impactful campaign marketing. When it comes to marketing to Millennials, music can be powerful. Many kinds of brands have found ways to incorporate music into their marketing efforts. … Read more »
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