Current Events in Marketing
Lowes launches 3-D augmented reality “Holoroom”
Published June 19, 2014
As technology has continued to evolve, marketing has too. Unique branding experiences have the potential to leave a strong impression. Brands that are able to provide these kinds of experiences can boost customer engagement and develop loyalty. Some companies are finding innovative ways to incorporate technology into their marketing to give customers experiences that are unique, memorable and that … Read more »
NFL changes it’s Super Bowl logo
Published June 13, 2014
When it comes to logos, changing the appearance of a brand’s iconic mark must be handled carefully. We recently talked about how a great logo is essential for branding success, noting that Google recently made a very slight alteration to its logo that most people would not even notice. A more obvious change has come to the logo for the 50th Super Bowl, Bloomberg Businessweek reported. The NFL … Read more »
Gain more followers by creating share-worthy content
Published June 11, 2014
When it comes to social media, the goal of many brands is to gain as many followers as possible. This point applies to Twitter, where more followers means your messages will be exposed to a wider audience. However, in today’s world of information overload, it can be hard to cut through the clutter and get your message in front of the audience that is most interested in what you have to say. Creating … Read more »
Google Changes it’s Logo…by a pixel
Published June 4, 2014
When it comes to marketing strategy, the importance of the logo cannot be understated. As we have discussed previously on this blog, a logo is a critical component of branding that deserves careful consideration. Many design options exist, but ultimately it is up to the company to decide which style is right for their business. It was recently reported that Google made a change to its logo that was … Read more »
L’Oreal Creates Targeted Ads Based on Hair Color
Published June 2, 2014
Thanks to the increased availability of data, marketers have been able to create campaigns more closely based on the interests of users. With targeted campaigns marketers are able to more directly reach a specific audience that will be interested in purchasing a product or service. But can advertising be specific enough to target users based on hair color? A campaign from L’Oreal is using technology … Read more »
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