Current Events in Marketing
Coca-Cola Creates Ad with User-Generated Content
Published May 30, 2014
Marketers are constantly searching for new ways to connect brands and consumers. The popularity of social media has made it easier than ever to use user-generated content in campaigns. Social media makes it easier to hone in on a particular demographic and determine how to generate content that will appeal to them. Asking consumers to take a photo or submit some other type of content is a tactic that … Read more »
Coca-Cola and OPI partner to create Coca-Cola inspired nail polish
Published May 28, 2014
Sometimes when two brands want a fresh approach, they team up to give consumers a new perspective on their image. The idea of co-branding has been used throughout various industries to promote products and services. Often, two brands will partner up because they share a similar target audience. Co-branding can be effective when it demonstrates innovation and gives consumers something a bit unexpected. … Read more »
Kraft aims to change A1’s brand association
Published May 26, 2014
Associations are an important part of any strong brand. Although a strong association can be a sign of success, when a brand wants to make changes, things can sometimes be difficult. Kraft is aiming to change things up for A.1. Steak Sauce, a product that has long been linked with steak. The brand has held this association for the last 50 years, but now wants to expand its horizons to include any … Read more »
Honda looks to sustainability for new campaign
Published May 23, 2014
It can be a challenge for marketers to create engaging campaigns that will garner a lots of attention. For this reason, marketers turn to creativity to generate unique ideas that will make a brand stand out from the crowd. One effective way of making an impression is to provide people with an unexpected twist on an every day item or occurrence. Lots of people drive. Everyone drinks water. But would … Read more »
Guitar Center uses emotional appeal in new campaign
Published May 22, 2014
The viral video is something that many marketers strive to create, as their impact can be far-reaching. While there’s no specific formula for viral success, there are certain aspects inherent to successful videos. In fact, some of these elements have been revealed by scientists, who have found that emotional content is more likely to spread online. Brands that are looking to change up their … Read more »
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