Current Events in Marketing
Jeep ad uses Unreleased Michael Jackson song
Published May 21, 2014
Celebrity endorsements and appearances have long been used in marketing campaigns. However, a recent study by Unruly Media examining the role of celebrities in viral content, and specifically, Super Bowl ads, revealed that celebrities do not necessarily make people interested in sharing content. This point may be applicable in a general sense — but is it different when the celebrity in question … Read more »
Radioshack rebrands to stay relevant
Published May 19, 2014
In order to adapt to changing trends and customer desires, sometimes retail chain establishments have to redesign their stores. Recently, we discussed how Red Roof Inn listened to customer feedback to help breathe new life into their hotel room designs. The point of this was to overhaul rooms to provide customers with the experience they want. Similarly, RadioShack is planning to redesign its retail … Read more »
J. Crew brings back requested bikini
Published May 16, 2014
Part of developing a strong marketing strategy includes listening to what customers are saying about your brand, and incorporating feedback to better give them what they want. By doing so, marketers can increase sales and build brand loyalty. J. Crew recently demonstrated impressive listening skills when the company brought back a discontinued swim suit based on a customer request. According to an … Read more »
Katherine Heigl sues Daune Read for $6 million
Published May 15, 2014
We recently discussed what happened when Samsung brand ambassador David Ortiz tweeted a “selfie” with President Obama in a marketing stunt that got the company in trouble with the White House. That was one example of what can happen when a brand uses someone’s image (in this case, the President of the United States) to further marketing efforts without obtaining prior consent. Tweeting … Read more »
Facebook Direct Marketing Helps Reach Wider Audience
Published May 9, 2014
Direct marketing is powerful, and the combination of technology and data has made it easier than ever for companies to market their products to an audience that is more likely to be specifically interested in them. Facebook provides a good example of how user data can help to create finely targeted marketing. A recent article in the New Yorker calls Facebook the “world’s biggest direct … Read more »
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