Direct Mail Marketing
Do Print options still work, in the digital age?
Published March 10, 2015
Let’s take a closer look at some longstanding staples of direct mail marketing campaigns. We’ve spoken before about the enduring appeal of catalogs, but a new Harvard Business Review (HBR) article asks the question again: why do old-school magazines sent in the mail still work for companies in the age of Instagram and Twitter? The source says that some retail chains like Anthropologie are … Read more »
Direct mail marketing great for targeted marketing
Published March 6, 2015
Often, the term “targeted marketing” seems to apply mainly to online campaigns that use popular channels and communication tools to reach a set audience. While these are undoubtedly good choices for so-called “niches,” direct mail marketing campaigns can fit into this scheme and help your business get the attention of specific customers as well. As part of a larger initiative, … Read more »
Comics company adds direct mail service
Published January 30, 2015
Just because your company is already doing well with online marketing doesn’t meant that a direct mail marketing service is unnecessary. In fact, it might be a novel way to take advantage of a devoted internet fan base and expand your marketing material into the physical world. Image Comics, the company behind such popular franchises as The Walking Dead and Saga, is surprising some with a new … Read more »
Generate traffic to your video by using the right thumbnail
Published January 23, 2015
Transcript Once you’ve made a great video for your website, it’s time to get it out there so people can see it! To generate more clicks, you’ll need to pick the right thumbnail image. Here are some things to think about when getting people interested in your content. Perhaps most importantly, you need to pick an image that is relevant to the video. Try and sum up the content without … Read more »
Will direct mail stay relevant in 2015?
Published January 7, 2015
Although it has been said more than once, the notion that direct mail is “dead” is a common misconception. Although digital marketing strategies have become increasingly relevant and popular, traditional tactics like sending an offer right to your customers’ doors can be a highly effective way of building loyalty and generating sales. With this in mind, here are a few reasons why … Read more »
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