Direct Mail Marketing
Two tips for direct mail copy [VIDEO]
Published October 20, 2014
Transcript If you’re taking the time to craft a direct mail offer, you want to be sure you’re going to knock it out of the park. Even if what you’re offering is exceptional, the way you write your message is key to making an impact on your prospective customers. So how do you create clear and effective direct mail copy? First, keep it simple. You want your copy to be easy to read and understand, … Read more »
The two best tips for direct mail success
Published September 26, 2014
Direct mail continues to be an integral part of an effective marketing campaign. However, it takes more than developing a great offer and sending it out to make your campaign effective. One of the biggest challenges you will face is getting your customers to open the offer. Although it may have been around for quite some time, the power of direct mail should not be overlooked. When a great offer arrives … Read more »
Timing is everything [VIDEO]
Published September 24, 2014
Transcript If your marketing team has just worked up a great offer, chances are you’re excited to put it out there and see the responses flow in. But before you do, it’s worth determining if now is really the best time to send your offer. When it comes to email marketing timing is everything. Even if you have the right message, sending it to your target audience at the wrong time could make you … Read more »
Looks Matter [VIDEO]
Published September 16, 2014
Transcript You’ve come up with a great direct mail campaign, but how does the design look? Color has an impact on psychology, and visual materials can be more memorable than mere words alone, making appearance an important consideration for any campaign. The copy is an integral part of any direct mail campaign, but have you considered how it looks? Font size, style and color all impact the effectiveness … Read more »
Choosing your words in food marketing
Published July 29, 2014
When it comes to developing marketing materials, the words you choose have a significant influence on customer buying decisions. But not all companies use words that accurately describe their products. Despite this, many consumers elect to purchase these products anyway. As consumers have shown increasing demand for products that are natural or organic, many larger companies have purchased smaller … Read more »
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