Local Marketing
Does Retweeting help your brand?
Published March 9, 2015
Are you trying to build your current Twitter presence and attract more followers? Creating regular, exciting content is an obvious must, but the social aspect of this platform shouldn’t be ignored. It’s a good idea for any business that wants more followers to truly take part in Twitter and interact with others. This accomplishes brand exposure goals and comes with some strong benefits … Read more »
Companies now using more targeted localized marketing
Published March 3, 2015
Companies seem to be considering extremely localized marketing as a means of creating ad experiences that matter to potential customers. With more information and mobile channels open to businesses, tailoring content to reflect the target as closely as possible should be a priority. Location and context both matter, as Russell Buckley explores in a piece for the Guardian. Buckley notes that marketers … Read more »
Minneapolis announces new city logo
Published February 17, 2015
Over time, all logos need to change to adapt to new styles and trends, whether they be for companies, educational organizations or even cities. Minneapolis, Minnesota, has adopted a sleek new graphic logo to represent itself on official displays, according to MinnPost, and the redesign takes elements of the previous images associated with the city and attempts to redefine them using a new style and … Read more »
Digital advertising on the Apple Watch
Published January 22, 2015
When your business sits down to brainstorm local marketing ideas for the digital world, you need to consider important changes in technological trends. New devices, especially those that bring a new means of displaying content with them, could change the game and require you to act differently in some way, perhaps by incorporating a new platform into your previous strategy. According to AdWeek, digital … Read more »
Are you respecting the privacy of your mobile audience?
Published January 20, 2015
While the importance of reaching mobile users can put pressure on a localized marketing campaign, businesses must make sure that they are following best practices and respecting the privacy of customers. In an era when internet users routinely click past Terms and Conditions statements without reading, it’s not always easy to keep the customer informed. However, companies that make an effort … Read more »
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