Local Marketing
When do newsletters pack the most marketing punch?
Published November 12, 2014
Choosing the right marketing format for your business is crucial. In some cases, an informative newsletter is the most appropriate and effective means of communication. A story in Dentistry IQ recently looked at the way that different “mailers” affect responses for patients. Surprisingly, the newsletter is an especially strong way for dentists to reach out to their clients, as this source … Read more »
Snapchat now open to advertisers
Published October 21, 2014
Even the most unlikely social media channels are possibilities for enhancing an online ad campaign. One example of a neglected platform for marketing is Snapchat, but the Washington Post recently announced that Universal Studios is taking to the micro-messaging service to promote the upcoming horror film “Ouija.” Because Snapchat specializes in fast, self-destructing messages, it would … Read more »
Boost your company [VIDEO]
Published August 14, 2014
People looking for products or services often run a quick Internet search to see what’s available in their local area. Most businesses want to boost their visibility in search results, and with good reason. When it comes to local searches, standing out from the competition is essential to success. What can you do online to set your business apart from the competition? One way to boost your company’s … Read more »
Getting customers to review you online [VIDEO]
Published August 7, 2014
Transcript Wouldn’t you want to know what people are saying about a business before you spend your money there? If so, you’re not alone. Lots of consumers turn to online reviews to see what other customers think. They then use this information in their purchasing decision. If you own a business or are in charge of marketing for one, customer reviews can help boost your visibility as well as … Read more »
Even national businesses can benefit from local marketing efforts [VIDEO]
Published June 18, 2014
Every business can benefit from local marketing efforts. Even if your company is well-known nationally, reaching out to people in your area will bring more business through the door. There’s one step you can take right now to see what local customers are already saying about your business. A lot of people use social media to let companies know what they think of a product or service. This is a great … Read more »
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