Marketing Automation
Which social media channel should you choose?
Published August 26, 2014
Making the most of social media is an important part of any multi-channel marketing strategy. But with all of the channels available today, it can be difficult for businesses to know which to use. When it comes to local marketing, having a presence on social media channels can help your business become more visible in search results. It can also give you the chance to build stronger customer relationships. … Read more »
How to make limited-time offers effective
Published August 25, 2014
The effectiveness of a limited-time offer has been discussed previously on this blog. With only so much time to take advantage of a great deal, consumers are moved to action. Many industries can take advantage of time-sensitive offers to generate buzz and drive sales, but the key to success lies in a sound campaign marketing strategy. Recently, Burger King created an offer to “bring back” … Read more »
Using the seasons to develop your marketing campaign
Published August 22, 2014
As the seasons change, the chances to make an opportune marketing move change right along with them. While the winter holiday season is an obvious time for a seasonal campaign, you may also be able to take advantage of other shopping times, such as back-to-school. By getting your messages out on the right channel at the right time, you will reach a wider audience. When it comes to marketing strategy, … Read more »
Creating better campaigns with automated marketing software
Published August 21, 2014
When it comes to multi-channel campaign marketing, there is often much work to be done. These types of campaigns present big enough challenges even with the help of a large budget and many staff members. However, without these factors, it can be hard for marketing teams to cover all the ground they need to. Today, even smaller marketing teams can benefit from automated marketing software. With the … Read more »
Old Navy generates social media buzz with free flip-flops
Published August 19, 2014
Social media is a significant consideration for companies thinking about how to best reach their most relevant audience through effective campaign marketing. With more people turning to mobile devices, such as smartphones and tablets, for everyday communication, in addition to using them to research and purchase products online, interacting with customers on these channels has become a necessity. As … Read more »
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