Marketing Automation
Is your content length too short?
Published January 12, 2015
When it comes to creating content for your brand, there is one important question you should always ask before moving forward: Will this hold my audience’s attention? When people are surfing the web, the window of time available to catch their attention is often small. Whether it’s in the form of an article, video, Tweet, Facebook post or any other type of content, considering length is … Read more »
Is your marketing content effective?
Published January 9, 2015
Many brands have adopted content marketing as part of their overall strategy. However, the term “content marketing” may have a deeper meaning than you think. According to an article in Adage, the level of success that a brand experiences through their content marketing efforts can depend on how committed the brand is to the idea of content marketing itself. When it comes to content, some … Read more »
It went viral…but where did your brand go? [VIDEO]
Published January 6, 2015
TRANSCRIPT Everyone dreams of getting that perfect viral marketing hit that everyone will see. Shared content means more views, and that means more people will be potentially exposed to your message. But what if they can’t connect it to you? If your business is trying too hard to be “viral,” it might forget to drive the name and mission of your business home. Great content can sometimes … Read more »
Use marketing automation to improve your startup [VIDEO]
Published January 5, 2015
Transcript If your business is still relatively young, it needs to work fast to get new users interested. What’s great about the internet is that businesses of all sizes have the same chance to succeed if their content is high-quality and engaging. Although your strategy may have to change as your company grows and reaches a wider audience, the same automated marketing solutions can play a strong … Read more »
Using Snapchat-style marketing
Published December 22, 2014
The image messaging service Snapchat has become a possible means for marketers to reach mobile users. While this could seem like an important area to expand into because of its youthful appeal, marketers need to think about the ways this medium will affect their brand message, and their means of leaving a lasting impression upon audiences through images. Even if you don’t market on this platform, … Read more »
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