Marketing Automation
Balancing tradition with Digital marketing
Published December 16, 2014
It’s easy to think that transitioning into online marketing requires a major overhaul to your marketing strategies. While knowing your medium and target audience is always important, it’s possible to straddle the line between new and old approaches to marketing — in short, don’t put all of your eggs in a single basket. That’s what Yvonne Genovese of Gartner says in a … Read more »
Are ‘infomercials’ still valid?
Published December 10, 2014
In an age when television viewing was localized, the program-length infomercial was a staple of regular viewing. Is there a place for this kind of marketing today, though, when so many users are spending time in the instant-gratification environment of the internet? The important thing, ultimately, is that your business uses automatic marketing to sync campaigns harmoniously. That way, if you do … Read more »
Automated marketing with a “human” touch
Published December 9, 2014
To make automatic marketing work, your business needs to communicate directly to the customer on a personal level. Including little touches that show the “human” side of your business makes the target more likely to click. Writing for Business2Community, Steve Moody recently referenced the importance of specialization and segmentation in making automated marketing work for your brand. … Read more »
Marketing to ‘Generation Z’
Published November 20, 2014
While it’s important to keep up with younger consumers, doing so means constantly adjusting your campaign marketing strategy. Less-savvy advertisers might mistakenly think that they can expand to a youth-oriented channel like Twitter, Instagram or YouTube and be done with it. But to keep new customers interested, especially young ones, you need to constantly be building new platforms into your … Read more »
Are QR codes still relevant?
Published November 19, 2014
For years now, consumers have been exposed to QR codes that allow them to link to websites from a mobile device: Since their inception, these designs have been used in innovative and creative use, directing new customers to promotional material. However, over the past few years, these codes, which can be printed on anything from in-store signs to mailers, seems to have declined. But that’s … Read more »
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