Marketing Automation
How the new ‘Inbox by Gmail’ will affect your email marketing
Published October 27, 2014
Marketers should always be aware of the changes made to email management tools, because this affects how customers respond to email marketing campaign execution. One recent change that falls into this category is Google’s new “Inbox by Gmail” feature, a variation on its typical Gmail functions. Though only a select number of people have access to it at the moment, it’s received … Read more »
Snapchat now open to advertisers
Published October 21, 2014
Even the most unlikely social media channels are possibilities for enhancing an online ad campaign. One example of a neglected platform for marketing is Snapchat, but the Washington Post recently announced that Universal Studios is taking to the micro-messaging service to promote the upcoming horror film “Ouija.” Because Snapchat specializes in fast, self-destructing messages, it would … Read more »
Marketing specifically for the holiday season
Published October 16, 2014
Email marketing during the holiday season doesn’t need to be all about stuffed turkeys and sugar plums, but it should be structured around the general pace of work life in those months. Adjust your marketing campaign schedule to account for the hectic personal lives of your target audience, and you’ll almost certainly see better results. This advice comes from Amy Neely, who recently wrote … Read more »
eBay to begin ambitious worldwide marketing campaign
Published October 15, 2014
With the right approach, an innovative marketing campaign has the ability to recharge even a familiar, established brand. One internet mainstay, eBay, is looking to do just that with its new “Shop the World” initiative. According to AdAge, this global campaign, the first of its kind, will promote the idea of “anything” being available online through the service. While it’s … Read more »
Creating more business opportunities using notifications [VIDEO]
Published October 14, 2014
Transcript Even if you have leads coming in, the way you and your marketing team are notified will play a role in converting those leads to sales. By creating alerts for various aspects of your business, you can set yourself up to make the most the activity happening on your site. So, what kind of lead alerts might you want to set up? If a prospective lead has been on the website, you’re going to … Read more »
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