Marketing Automation
How the new facebook changes should affect your content strategy
Published October 2, 2014
If you’ve been using social media as part of your marketing strategy for some time, you might recall a time when brands tried to increase the number of likes on their posts by simply asking. Today, many consider this practice “spammy,” and it is generally frowned upon. Since Facebook itself is among those that do not approve of asking for likes, it has made this sentiment an official … Read more »
How to use data and creativity effectively
Published October 1, 2014
Big data is a significant topic for many industries today. As companies have access to more information about customers than ever, it is worth considering how to use data to created increasingly targeted campaigns. However, the data in and of itself is not enough to make gains with a marketing campaign. The key to getting the biggest impact out of big data is to derive actionable insights from the … Read more »
How to get your customers to open emails [VIDEO]
Published September 30, 2014
It’s one thing to create a compelling message and deliver it directly into your customers’ inbox, but it’s another to convince them to first click on it. If you want your offer to succeed, your email needs to have a subject line that will make them want to open the message and see what you have to offer. What will make them want to click? A subject line that stands out. Try creating a personalized … Read more »
Genuine humor has serious benefits
Published September 25, 2014
Some of the most shared items on the internet are humorous images, videos and articles. However, adding levity to your marketing campaign execution only really works if it’s done genuinely, with a sense of what potential viewers will respond to. With a little effort, companies have the chance to distribute media that is both smart and funny. The key to humor in the age of Facebook, Instagram … Read more »
Timing is everything [VIDEO]
Published September 24, 2014
Transcript If your marketing team has just worked up a great offer, chances are you’re excited to put it out there and see the responses flow in. But before you do, it’s worth determining if now is really the best time to send your offer. When it comes to email marketing timing is everything. Even if you have the right message, sending it to your target audience at the wrong time could make you … Read more »
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