Marketing Automation
Using video reaches a greater audience
Published September 22, 2014
The marketing world often emphasizes the power of social media to spread the word about a product or service. However, sometimes going beyond the written can have a powerful effect on your marketing efforts. By incorporating visuals into your campaigns, you can create content that is more likely to spread virally. One of the most important parts of marketing is finding compelling ways of telling your … Read more »
Social media channels as important as media content
Published September 18, 2014
For years there has been a great deal of talk about using social media to engage with customers. However, certain audiences may use social media channels and email in different ways. Knowing who is using a particular channel can go a long way when developing effective campaign marketing. According to an article from Internet Retailer, eMarketer reports that 97 percent of respondents to a survey of … Read more »
Using customer interaction to build brand personality
Published September 15, 2014
Brands that want to make an impression on customers have to have that special factor that sets them apart from competitors. It’s one thing to have an excellent product and service, but to get customers to truly connect with your brand and want to build a relationship, you’re going need something more: Your brand must have personality. But what exactly does this mean in today’s interconnected … Read more »
How to use automated marketing across different channels
Published September 12, 2014
It’s well-known that generating buzz that spreads via word-of-mouth can be a powerful strategy. Word-of-mouth marketing has always been around, but the tools available to marketers today make accomplishing this task both easier, and in some cases, more challenging at the same time. The Internet has made it possible for most any brand or individual to go online and create a presence. There are … Read more »
How to create quality content
Published September 10, 2014
Digital marketing professionals know that to have the widest reach, you have to find current and prospective customers where they are spending time online. While the multitude of options presents a great deal of opportunity, it also makes executing a comprehensive campaign marketing strategy a challenge. Even a team with ample resources at its disposal will have to surmount the challenges that go … Read more »
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