Marketing in Pop Culture
Why nobody is bypassing the GEICO internet ad
Published March 5, 2015
Anyone running campaign automation should be aware of the importance of reaching possible customers quickly and giving them all the information they need. YouTube videos have been a popular spot for advertising in recent years, and viewers often find video ads playing in front of the content they were looking for. Sometimes they are able to skip these after the first five seconds, therefore bypassing … Read more »
New TV show uses phone calls for promotion
Published February 16, 2015
While maintaining all of the traditional channels for marketing is essential, adding an unexpected one helps an initiative to stand out. Take the upcoming Fox comedy series “The Last Man On Earth”. Already the subject of a marketing blitz from the network, the team behind the show has incorporated themed phone calls into the strategy to further entice potential fans. The premise of the … Read more »
Lyft undergoes rebranding
Published February 6, 2015
As an online-based company that sees much of its business done via mobile, Lyft is an obvious candidate for a digital campaign. However, according to AdAge, the ridesharing business is going even further in 2015 by changing the way it is perceived through various media and reaching out to newer users. One of the biggest tactics is a video ad featured on YouTube that shows the company is making changes … Read more »
Choosing the most effective logo for your podcast
Published February 5, 2015
New forms of media have given rise to new types of logos. Podcasts, in particular, have rapidly grown in popularity in recent years, and since they are a mostly non-visual format, use logos to distinguish themselves. One study even found that the average listener spends more time with podcasts than any other audio format, including music. That means users have a special relationship with their favorite … Read more »
Can a “dot” make a difference? Tumblr thinks so.
Published January 8, 2015
Businesses have more options for marketing online these days, thanks to new and creative uses of website space. Tumblr has discovered a novel place where it can host outside brands: its own logo. Back in September, AdWeek reported on an interesting new campaign that the service launched to promote Starbucks on National Coffee Day, September 29. Instead of the distinctive period at the end of the … Read more »
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