Tips and Tricks
How to Build customer loyalty [VIDEO]
Published September 29, 2014
Transcript It’s one thing to have a great product, but building real customer loyalty requires going the extra mile. Once you’ve landed customer interest, you want to keep it. But how do you accomplish this? Add some extra value! Chances are that customers have come to you to fill an important need. Since your company is an expert in your industry, providing free tips related to your business is … Read more »
Are your online business profiles complete? [VIDEO]
Published September 19, 2014
Transcript Many people find businesses today by running an Internet search. If you’re unaware of your online profiles, you could be missing an opportunity to connect with customers. No one wants to spend time searching for your business hours or contact information. This detail can be easy to miss, but if the information isn’t there when they land on your profile, they may move on. When your profiles … Read more »
You Can’t Capture Leads Without a Call To Action [VIDEO]
Published August 25, 2014
Transcript Local businesses know that marketing to customers nearby will help bring business through the door. As people turn to mobile devices and online searches to locate products and services, it’s essential to have an effective web presence. If you already have lots of visitors reaching your website, great job! But once they get there, do they know what to do? It’s up to you to create a website … Read more »
Why you should use limited-time offers
Published August 11, 2014
Running a promotion can be a great way to attract new or additional business. When the product is a good one, and there is only a finite amount to time to purchase it, customers are sure to follow. A recent article in Adage discusses how McDonald’s has managed to successfully use limited-time offers to market its McRib Sandwich. The article explains that the sandwich has achieved a cult following … Read more »
Including your customers’ wants and neeeds in your marketing campaigns
Published August 8, 2014
Today’s world is filled with lots of distractions. As people increasingly connect with information through multiple devices, ranging from smartphones to computers to digital signage and even traditional billboards, the amount of data people receive on a daily basis can be overwhelming. It seems that there is more competition than ever to attract and retain consumer attention, but what can brands … Read more »
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