Tips and Tricks
Pinterest makes it easier to get business insights
Published June 3, 2014
We’ve discussed previously the important role measurement plays in developing and executing a successful marketing campaign. We’ve also touched on the popularity and power of images, and how marketers can leverage photo sharing social networks like Instagram and Pinterest to create engaging campaigns. Pinterest announced not too long ago that it would be doing a trial run of its paid … Read more »
In Marketing, Measurement Matters
Published May 29, 2014
Measurement is an important part of marketing. It allows marketers to see where their efforts are succeeding, and where they can stand to be improved. There are many tools available, but the real value lies in the ability to take action based upon these results. This idea becomes even more important when developing online marketing content. With so many channels available to distribute content, the … Read more »
Brand Positioning is more important than ever
Published April 23, 2014
Branding is about storytelling, and the way that your brand is positioned will strongly impact your consumer relationships. Marketers looking to build strong consumer relationships will give careful consideration when positioning a brand. An article in Adweek raised the interesting point that brands used to position themselves in the role of the hero, but as times and attitudes have changed, brands … Read more »
When should you send a direct-mail greeting card?
Published April 17, 2014
One of the wonderful things about direct mail is that it gives marketers lots of options and room for creativity when it comes to selecting the type of mailing to send. Marketers don’t have to wait for the holidays to roll around to send customers a direct mail greeting card. With a little creativity, any time can be made into an opportunity to send a greeting card to the valued customers on … Read more »
Design your logo patiently
Published April 15, 2014
As we’ve discussed previously on this blog, your company logo is an incredibly important part of your brand, and must be well-designed as it will be used repeatedly on marketing materials. There are many styles of logo designs out there, so what differentiates the great from the mediocre? If you’re having a hard time deciding what you want yours to look like, studying successful and well-designed … Read more »
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