Tips and Tricks
Improving your brand purpose
Published April 7, 2014
As you know, your company brand has a very important purpose. It has meaning, it’s what you represent to your customers. Businesses that want to have lasting success would be well-advised to put a lot of effort into building and maintaining a strong brand that customers will identify with and want to become loyal to. What can companies do improve their brand purpose? As Adweek discussed in … Read more »
4 Tips for creating an effective direct mail marketing campaign
Published March 26, 2014
Ecommerce may be here to stay, but that doesn’t mean that traditional marketing tactics are out. In fact, if you’re planning a multi-channel marketing campaign, you cannot afford to overlook direct mail as an integral part of your strategy. When done skillfully, direct mail can make a big impression. Keep the following suggestions in mind as you plan your direct mail campaign. 1. Know … Read more »
Should you expand your brand?
Published March 24, 2014
The brand is an integral component of any business. It’s how people identify your business and the value your company and product lines hold for them. People can become loyal to brands they love, and go out of their way to avoid brands that they don’t like. There comes a time in the life of a business when the option of whether to expand a brand into another area comes into question. A … Read more »
Advantages of email marketing
Published March 21, 2014
How many times per day do you check your email? Once? Twice? Ten times? If you’re one of the many people using your smartphone to surf the web and use social media, you probably use your phone to frequently check your email, too. Now that more people are using mobile technologies like smartphones and tablets, it’s important to note that email marketing can be a great way to reach customers. According … Read more »
“Secret Menu” may be secret marketing weapon
Published March 18, 2014
You walk up to a counter at a restaurant or sandwich shop and casually mention the name of something that’s not on the menu. But instead of acting confused, the clerk nods, takes your order and sends you on your way. Pay attention to this process, because it’s one that might be a secret marketing weapon for your brand, whether you work in food service or not. The “secret menu” … Read more »
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