Tips and Tricks
Choosing Social Media Platforms Wisely
Published February 25, 2014
Social media is a great way for any business to stay engaged with its customers and keep them apprised of any new goings-on. Keeping your brand relevant to trending conversations is an important part of sustaining a buzz and having people remember who you are when it comes time to buy, especially when it comes to major events. These days, there are more networking sites than ever, however, and deciding … Read more »
Are the Super Bowl Commercials Still Relevant?
Published February 18, 2014
When it comes to advertising, everyone knows about the power and mythos behind the Super Bowl Commercial. It’s a rare time when ads are super-expensive and all eyes are thought to be trained on the same screen. For decades, now, there’s been a long American tradition of commercials that try everything in this spot to be worthy of that prestigious title and airtime, from big-name guest … Read more »
New Jersey Pulls Ad Campaign
Published February 17, 2014
In recent years, various events and celebrities both good and bad have put the state of New Jersey into the national spotlight and made it more known to the wider public. After the wreckage of Hurricane Sandy, it makes sense that the community and its tourist board would want to tell the world that it’s a place for survivors. Unfortunately, it seems to have done so using taxpayer money. CBS … Read more »
Is Oscar Marketing Too ‘Mean’ this Year?
Published February 12, 2014
Every year as we near closer to Oscar awards season, there’s a competition that goes on behind the scenes to promote the various films being considered. This happens relatively removed from the public eye but it represents the heated investment of resources that goes into swaying the Academy. And according to the New York Post, it’s getting progressively uglier. That paper recently quoted … Read more »
Will you make 2014 the ‘Year of the Brand’?
Published January 3, 2014
Think about some of the assets your company has built up over the years. When you consider which is most valuable, your mind might jump to your employees and the culture they maintain. Maybe it’s your intellectual property, or just the products and services you provide to customers. These are fine answers, but according to AdAge contributor Steve McKee, the most irreplaceable asset your business … Read more »
Recent Additions
Popular Articles
- Arby’s changes it’s slogan 10,890 views
- Philadelphia 76ers launch unflinchingly honest localized marketing campaign 8,987 views
- Kermit teams up with Lipton 8,095 views
- Starbucks partners with Match.com 6,532 views
- Rolex uses strategic marketing to stay relevant 6,354 views