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Marketing excellence with a dress that went viral
Published March 2, 2015
Anyone active on social media last week almost certainly encountered a bizarre viral trend that caught the internet’s attention. What started as a photo posted on Tumblr, in which the users asked if viewers saw a dress as blue and black or white and gold, later became a cultural phenomenon. Commenters argued for their own interpretations, attempted to explain the color discrepancy using science … Read more »
Can Twitter campaigns combat online negativity?
Published February 19, 2015
It’s no secret that social media can be a mean-spirited place, and that even with its great potential, there are many who are all too ready to use it to spread hateful messages. Interestingly, brands seem to be responding to this with their Twitter campaigns, attempting to use specific hashtags to create a more positive atmosphere. Whether or not this ends up having a wide-ranging effect, this … Read more »
Starbucks partners with Match.com
Published February 13, 2015
Designing marketing pieces that reflect some major current event or holiday can add relevance to the brand message, and for Valentine’s Day that means looking for ways to add love or intimacy to the previously established brand message. For some businesses, this could require creative thinking, but for dating sites it’s a natural time to shine and attract business in interesting ways. ABC … Read more »
Adopting viral content to your brand
Published February 12, 2015
Companies need to be careful when trying to capitalize on anything “viral.” Online consumers are increasingly sophisticated when it comes to how they process information and consume different kinds of data distributed online, and can tell when something feels too “salesy.” That’s why some major brands have turned to popular forms of online entertainment to try and improve … Read more »
Twitter’s #chooseyourownadventure
Published January 19, 2015
At this point, most are familiar with the way Twitter promotes interaction between different users: Messages can be tweeted using popular hashtags, linking users to other accounts that support a particular message. Brands have become especially aware of the way that quick connection to their audience can help boost customer satisfaction. Fast Company recently examined one especially innovative use … Read more »
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