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The fine lines of booze marketing
Published December 20, 2013
Creating a marketing campaign for any product can be difficult, but the makers of specifically controversial things, like alcohol, might face their own challenges in getting to the right market without being accused of taking advantage of others, especially minors. AllThingsD’s Peter Kafka reported on the way that some of the biggest names in alcohol are attempting to use social media to fully … Read more »
Specialization and the future of marketing
Published December 16, 2013
Consumers today are inundated with more messaging than ever before. In order to stand out in a crowded field, it’s no longer enough to simply announce your intentions and hope that people respond. You have to create an experience, and if it doesn’t speak to a person that you’re trying to reach, it’s not going to resonate, and you won’t convert. Joe Saracino, CMO at Erwin … Read more »
Transportation safety videos go viral
Published November 15, 2013
The struggle to promote good behavior on trains and other modes of public transportation can seem tough: how do you tell people to act more responsible without sounding like you’re lecturing them? The elusive prize of the “viral video” has certainly made entertaining online video content worth pursuing for all sorts of campaigns. Let’s examine two similarly themed video-based … Read more »
Broccoli aiming to dethrone kale from its ‘superfood’ perch
Published November 6, 2013
How is it that one of the healthiest foods we can eat—high in vitamin C, iron, folate and every other nutrient you could ever want—is often relegated to the back of the refrigerator or, if it’s cooked, ignored at the corner of dinner plates? Victors & Spoils, a Colorado-based advertising agency, has taken on the pro bono task of rebranding broccoli in an effort to make it more appealing … Read more »
Study: Direct mail part of $90 billion offline marketing industry
Published November 5, 2013
For all the barbs being thrown at the U.S. Postal Service these days — from the Heritage Foundation’s recent death throes declaration “Can The Postal Service Have A Future?” to calls for the agency to privatize — it’s a wonder that the USPS is still delivering mail at all, come rain, sleet, snow or hail (but maybe not on Saturdays). Through it all, one aspect of the … Read more »
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