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Report: One-fifth of customers use ad-blocking software
Published September 4, 2013
Online advertising is hardly a new concept, but businesses must be smart about their approach. With technology evolving, customers can not only surf the web on numerous devices, but they can also prevent online ads from even displaying. If companies are not careful, this could cost them thousands of dollars in revenue, according to recent research. PageFair, a company that tracks the extent of ad-blocking, … Read more »
Study: Global web traffic is becoming increasingly mobile
Published August 28, 2013
Just as companies have become accustomed to web-based marketing, they’re needing to jump ship and further divide their energies. With technology ever-evolving, it is quickly becoming a necessity for businesses to appeal directly to consumers through their mobile devices. Brands that refuse to meet mobile users where they already are will not stand out from the competition. An infographic … Read more »
The new odd couple: How marketing and IT can work together
Published August 26, 2013
Previously, a business’ marketing and IT departments were very separate. With technology ever-evolving though, the need for strong web-based marketing has increased, causing CIOs and CMOs to try to find common ground. Customers are tech-savvy and increasingly on-the-go with their mobile devices. If companies can’t create digital marketing campaigns along with using traditional strategies, … Read more »
The importance of creativity: Lessons from tacos and film projects
Published August 22, 2013
What do tacos and 48-hour film projects have in common? More than you might think, as lessons in creating successful and unique advertising campaigns can be drawn from each. Heather Hansen wrote a Forbes contribution piece on her experience at the 48-Hour Film Project that took place in Denver last weekend. She said that it taught her some important lessons about how success can be found … Read more »
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