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Advertising on wearable technology?
Published April 4, 2014
Ads are everywhere these days. From billboards to city buses, television, movies, computer and smart phone screens and more, advertising consistently reaches as far as it possibly can to get our attention. Now, advertising may be coming to our wrists, and even right in front of our eyes (literally), as marketers turn to new devices like smart watches and Google Glass as possible advertising spaces. … Read more »
Can the weather predict consumer behavior?
Published March 31, 2014
Throughout time, humans have tried to predict what the weather is going to be like from day to day. Armed with this knowledge in advance of a storm, we are able to prepare ourselves accordingly. In an interesting turn of the tables, the weather is now being used to predict human behavior, at least when it comes to purchasing decisions. Take a look out the window. Is it raining? Is it snowing? Are … Read more »
The more data, the better
Published March 28, 2014
Ecommerce provides today’s consumers with more purchasing choices than ever. So how do you convince them to choose your product? The wealth of information and sheer volume of products available online can make it harder for consumers to make a decision. It’s easy to jump from brand to brand. A recent AdAge article discusses how ecommerce firms may not be taking advantage of all the consumer … Read more »
Thin Line Between Advertising and Entertainment
Published March 27, 2014
When it comes to marketing campaigns, the lines between advertising and entertainment are becoming increasingly blurred every day. As brands compete for attention online, the ones who are able to provide an entertaining edge to their content will have an advantage over those who don’t. In today’s world where you can pre-record television shows and fast-forward through advertisements, companies … Read more »
Cosmetics aren’t just for women
Published March 5, 2014
When people think about cosmetics, they usually think about women. Whether it’s a group of ladies crowded around a bathroom sink making last minute touch-ups or a bunch of young girls playing dress-up at a sleepover, the immediate image conjured up by makeup is unmistakably female. For a marketer, that connection is less than optimal. Sure, you can sell a lot of lipstick to ladies, but it’s … Read more »
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