Design your logo patiently

Published April 15, 2014 at 7:37 am

As we’ve discussed previously on this blog, your company logo is an incredibly important part of your brand, and must be well-designed as it will be used repeatedly on marketing materials. There are many styles of logo designs out there, so what differentiates the great from the mediocre? If you’re having a hard time deciding what you want yours to look like, studying successful and well-designed logos can help point you in the right direction.

A recent article on Creative Bloq suggests that looking to successful logos can be a source of inspiration when designing your own. What kind of look and feel do you want your logo to have? There are lots of ways to get inspired. Examine the logos of brands that have been around for a long time to see how they evolved.

One of the key takeaways is that a great logo can take some time to conceive. Be patient and the concept will come to you. Brands should consider their past as well as where they are looking to go in the future in order to create a well-rounded concept that represents the company. Brainstorming and looking at a multitude of different kinds of images can also be helpful sources of inspiration and ideas.

Companies that already have a logo that’s working may want to think twice before rebranding. Even some of the most well-known companies have been guilty of rebranding efforts that caused more harm than good, as exemplified by what happened when Olive Garden switched up their iconic logo for a newer, more generic design.

Branding is an important undertaking and the logo is just one crucial aspect of this process. Design it carefully.