Digital advertising on the Apple Watch

Published January 22, 2015 at 4:34 am

When your business sits down to brainstorm local marketing ideas for the digital world, you need to consider important changes in technological trends. New devices, especially those that bring a new means of displaying content with them, could change the game and require you to act differently in some way, perhaps by incorporating a new platform into your previous strategy.

According to AdWeek, digital advertising has the chance to become extremely local and immediate with the rise of the Apple Watch. This wearable smart device has already received a great deal of attention and press, and now the source reports that it offers marketers a possible way to target individual users in specific areas.

This device is undergoing a test run at Marsh Supermarket locations as Apple prepares the Watch for launch. The company is planning to use a special beacon to broadcast ads that pop up on user Apple Watches as soon as they enter one of its stores.

It’s just one potential use, and if it works, it could stand as the guinea pig for other similarly-minded campaigns based on the Watch’s success. The device does not appear to have an official release date as if yet, but sources at 9to5mac say that it will most likely be coming this March, with Apple retail employees being trained on the Apple Watches a month in advance.

Successful advertising matches the environment it appears in, and the Apple Watch is poised to be a significant development for mobile digital marketing options.

Companies should think about the local marketing tools that are both available to them now and likely to open up soon. Starting a decentralized campaign leaves room for further channels to be added later, depending on the market growth.