Does your company have a newsletter yet?

Published July 25, 2014 at 7:23 am

As has been discussed previously on this blog, today’s consumers are faced with a multitude of demands on their attention. This makes it essential for marketers to be able to reach consumers on the channels they are using the most.

With so many consumers using mobile, an email newsletter can be a great way to deliver news or information about special offers and reach your audience.

One of the key aspects of developing an email newsletter is a list of customers who have opted in to receive your message. Many people find unsolicited emails to be unwelcome, so obtaining their consent prior to sending is essential. After you’ve built up your initial list, you can continue doing so as more interested customers subscribe over time.

A well-crafted newsletter should provide value. Consider your target audience and the type of information that would be useful to them. If a newsletter is good enough, it may have the potential to gain a following as a result of its popularity.

A recent Fast Company article discusses several popular newsletters that receive more than one thousand subscribers. As the article describes, newsletters can be a way to provide information with relevant news and content that they receive all in one place. Additionally, humor is noted as one aspect of newsletters that makes them popular. Make something useful and enjoyable to read and people will find value in it.

When it comes to developing an audience, this process does not happen overnight. It starts gradually and builds over time. If subscribers find your newsletter valuable they are more likely to be loyal readers, giving you the chance to build strong relationships with them.

Newsletters are an important part of a multi channel campaign. Automated marketing software can help streamline the process that goes along with distribution.