Even national businesses can benefit from local marketing efforts [VIDEO]

Published June 18, 2014 at 9:00 am

Every business can benefit from local marketing efforts. Even if your company is well-known nationally, reaching out to people in your area will bring more business through the door.

There’s one step you can take right now to see what local customers are already saying about your business.

A lot of people use social media to let companies know what they think of a product or service. This is a great opportunity to interact with customers and receive valuable feedback.

You can take advantage of social media to see what customers are saying. Create a Facebook page or Twitter account for your specific location to help improve your visibility and interact with customers nearby.

Make sure that your Google Maps listing is accurate and tied to your existing social networks — that way, it’ll be much easier for eager customers to find your business.

The more you know about your local audience and what they want, the easier it is develop an engagement strategy to boost the visibility of your business.